In today’s digital age, the internet has become an essential lifeline for businesses worldwide. However, a recent report by the Uptime Institute highlights a growing concern: the increasing frequency and severity of internet outages are posing challenges to the smooth connectivity that modern enterprises strive for. 

The landscape of internet reliability is undergoing a shift. Over the past three years, a concerning trend has emerged, affecting one out of every five organizations with significant outages that can be described as “serious” or even “severe.” These disruptions not only lead to substantial financial losses but also leave a damaging impact on reputation and compliance. 

What’s even more troubling is that the consequences of these outages are not just anecdotal; they can be quantified in terms of monetary losses. A staggering 60% of these incidents now result in at least a six-figure financial setback for an organization, a significant increase from the 39% reported in 2019. 

The reliance on the internet exposes a vulnerability that cannot be overlooked. This fragile connectivity can spell disaster for businesses operating in sectors where split-second decisions and real-time interactions are crucial. 

The Overlooked Solve 

Enter the unsung hero: Software-Defined Wide Area Networking (SD-WAN), a technological solution that revolutionizes how we handle internet outages. SD-WAN’s strength lies in its ability to seamlessly integrate different Wide Area Network (WAN) connections, acting as a dependable backup during internet disruptions. This solution not only ensures business continuity but also provides a flexible and adaptable framework for managing connectivity. 

The global impact of the COVID-19 pandemic has magnified the need for stable connection. As remote work became the norm, the significance of uninterrupted internet connectivity cannot be overstated. With some businesses opting for hybrid schedules, your connection needs to be seamless from the office to the dining room table. 

The threat of internet outages calls for proactive steps. SD-WAN technology is a strategic step that can determine the difference between seamless continuity and costly setbacks. As businesses continue to digitize and embrace the future, they must also strengthen their foundations, shielding themselves from the increasingly turbulent waves of internet disruptions.