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Is “tech” a bad word now?

Written by Nick Dinsmoor

April 20, 2019

Is “tech” a bad word now?

Recent high-profile IPO filings, including WeWork, Peloton, Uber, Lyft, and Slack, have all included “tech company” designations. Yet, the number of business documents referencing “tech” and “technology” has declined about 12% in the last year. This implies there’s a shift happening in the financial industry and in the ways businesses market themselves to investors and customers. Another reason for this dip may be the notion that merging tech with non-tech businesses has gone from “novel and noteworthy to commonplace and unremarkable.”

DON’T SAY THE “T” WORD

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