Extended Reality: More Than Just a Game

Written by Chris Lee

June 13, 2022

Once the coveted territory of gamers and sci-fi enthusiasts, extended reality (XR)—which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR)—is making a big, impactful splash in the business pond. It’s a fascinating turn, and artificial intelligence (AI) is the force magnifying its impact.

Enhancing Reality, Not Escaping It

In the business-to-business (B2B) realm, XR isn’t about escaping reality but enhancing it. Imagine walking a client through a 3D model of a product from miles away, or using AR to overlay data insights during a live sales presentation. Sounds like magic? Well, AI is the wizard’s wand here, turning the seemingly impossible into the everyday.

AI: The Conductor of this Symphony

AI takes XR to the next level. It interprets data in real-time, allowing virtual experiences to be not just visually engaging but deeply personalized and interactive. AI can analyze a client’s reactions during a VR product demo and instantly adapt the experience based on their responses, making every sales pitch as unique as the client you’re delivering it to.

Transforming Customer Engagement

XR powered by AI creates more immersive, engaging, and memorable interactions. It brings products and services to life for clients in a way that brochures or videos just can’t compete with. It transforms customer engagement from a mere transaction to an experience, making your company’s pitch unforgettable.

Unleashing Unprecedented Opportunities

Connecting XR with the latest AI technology opens up a plethora of opportunities. For example, training sessions can be conducted in a virtual environment, allowing for realistic hands-on experience without the associated risks or costs. It’s not just changing how businesses operate; it’s redefining what is possible.

The Fun Side of XR: ‘Bored’ Rooms, Not Boardrooms

Here’s a fun way to think about it: in XR, the future of B2B might be less about boardrooms and more about ‘bored’ rooms—where clients are so engrossed in the VR presentation that they forget they are, in fact, still at work! It’s about adding a pinch of excitement to every interaction, making business not just about profits, but about people and experiences.

Final Thought

As a technology enthusiast, I can’t help but be thrilled at this blending of realities. It’s about turning the mundane into the extraordinary and redefining not just how we do business, but how we experience the world around us. And that in itself is a game well worth playing.

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