Like ’em or hate ’em, Facebook’s ‘Like’ buttons are an integral part of the web — but how many users do you think understand that these social plugins are used for ad targeting? The ruling by the Court of Justice of the EU states that sites embedding Facebook’s Like button are jointly responsible for the initial data processing —and must either obtain informed consent from site visitors before transferring the data to Facebook, or be able to demonstrate a legal basis for processing this data. In response, Facebook says it “may” (?!) make changes to the Like button to ensure sites comply with Europe’s GDPR.
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