Does an ad placed on a blue or purple background get more clicks?
Should prices be shown upon landing on a page or only at checkout?
Although these questions are fairly harmless and can easily be determined through a simple testing process, it’s hard to not to wonder how corporations so easily manipulate users.
According to critics, “But where these experiments are being done away from public scrutiny, the ethos of science is compromised. Online experimentation can lead to plenty of “good”, but why does the practice need to be so secretive?
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